Last Monday, the first part of Sold Out hit the Internet. The subsequent parts rolled out over the rest of the week, but if you’ve been patiently waiting to take in the entire project in one sitting, your day has come. Above you’ll find the full-length cut of Sold Out, with all four parts edited into a single cohesive whole.
If you need a reminder about the story unfolding, here’s Complex Style’s associate editor Karizza Sanchez:
In 1994, James Jebbia opened the first Supreme location in a small storefront on Lafayette Street in New York. At the time, Supreme was a brand for skaters by skaters—even the design for the shop was more open so skaters could come right in with their skateboards. But today, 21 years later, Supreme is a legendary streetwear brand that’s cultivated a cult following well beyond that original fan base. Continuing to release product in tightly controlled, limited amounts, the brand is as big as it wants to be in New York, Los Angeles, and London; a titan in Japan—arguably its largest market.
Complex has covered Supreme for well over a decade (Complex was founded in 2002). Most of it was from afar; we wrote about releases or lookbooks. But for the last year or so, our Complex News team has been reporting from the Lafayette Street shop to cover in-store launches. Every story was the same: Lines snaked around the block, kids camped out for hours or days, sometimes even in subfreezing temperatures, just to get any Supreme item. Each Thursday drop was chaos. In April 2014, the NYPD canceled the Supreme x Nike Air Foamposite One in-store launch at the NYC flagship after a riot nearly broke out earlier that day.
But there was something much bigger here. We learned that many were in line to purchase gear that they’d later flip online for big profits, selling apparel and other items for as much as 1,200 percent above retail value. “We started to get to know these people and realized there was a business here and real money to be made,” explains Emily Oberg, Complex Editorial Producer and one of the directors of this documentary. While the reselling market is hardly new, and people have been selling Supreme online for years, it’s yet to be the focus of serious investigation—until now.
continue reading for parts 2, 3 and 4
Our good friends over at Legendary Styles have 5 new DOPE Tees for the people!
1995 was a great year, and one that birthed The Purple Tape!
This tee pays homage to one of the best rap album’s of all time!
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BIG shouts to Jayson, who I’ve known since kindergarten…#SALUTE
Stussy‘s collaboration project with NYC-based artist Jayson Musson has delivered an assortment of new T-shirts for Fall/Winter 2012. The first of the tees is available in four different colors (white, black, royal blue and heather grey) and features the Jayson Musson ‘Handrail’ print while the second option comes in either white or black and features Musson’s ‘Skateboard Stack’ print.
Both prints carry with them a sense of humor that we have come to expect from Musson’s work and in combination with the now iconic Stussy graphic, the end result is something to behold. The T-shirts are both finished with a small ‘Jayson Musson X Stussy’ branding on the neck. The full range is now available via our online store for the price of $24 USD each.
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CLICK HERE to check them out!
My boy Pete put together this DOPE tee in honor of the NY Knicks latest star to emerge Jeremy Lin! Click HERE to purchase for, you guessed it, 17 bucks!
Check out this DOPE tee-shirt website Legendary Styles.
that shit is CRACK!
Shouts to the famO R-OH!
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This is DOPE!!! I’ll take one Dru!
Click On Photo Or HERE to purchase one!!!
New Era honors the 50th anniversary of Muhammad Ali’s gold metal win with a fitted cap as part of their “Capture The Flag” series. A portion of the sale will go to the US based Muhammad Ali Center. The cap will launch worldwide on July 30th, 2010, and is limited to only 144 pieces.
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Here is the entire process of making a t-shirt from concept to customer.
Sean Barton and OBLVN design the t-shirts.
Inner City Empire prints the t-shirts.
Winner’s Circle sells the t-shirts.